About Assal Patisserie, Edgware Road
Assal Patisserie is a chain of delicious Persian Patisserie that offers the great selection of Iranian sweets and pastries. All the delicious hand-made cakes, gateaux and roulades are baked freshly on premises using only fresh and natural ingredients.
The chefs at Assal Patisserie are well known for their talent in custom cake design and their ability to create a unique work of art specific to each individual customer’s request. As well as great selection of Persian pastries and roulades, you can find different range of Persian comestibles, seasoned nuts, dried fruits and Persian savouries. Assal’s first Patisserie shop is located at Connaught Street, only a few minutes away from bustling Edgware Road.
You can find another branch of Assal Patisserie in Harrow Road, London
E Kh
Everything is so lovely here, taken from staff to sweets and products! It's such a unique place in that region, and I certainly suggest having drink and sweet there! You'll definitely enjoy!
Mahsa Jelveh
We picked up a selection of fresh pastries and their homemade tea to enjoy at home, and I have to say—both were a perfect 10/10 for taste and aroma! The tea is probably the best I’ve had in ages, and their pistachio cake was absolutely delicious—so fresh and flavorful.
We were warmly greeted by three lovely ladies, and since it was pouring rain, they even treated us to some complimentary pastries and tea. The service was incredibly kind and professional. We’ll definitely be returning!
Abdalhalim Abdalla
Horrible Experience at Assal Care
Rating: ★☆☆☆☆
I recently had an extremely disappointing experience at Assal Care that I feel compelled to share. During my visit, my bag, which was full of personal belongings, was left on a chair. When I returned just a minute later, the bag was gone. The situation only went downhill from there.
Firstly, the prices at Assal Care are exorbitantly high, given the quality of service provided. The establishment is vastly overpriced, and the overall experience does not justify the cost.
What really stood out was the unprofessionalism and rudeness of the staff. When we informed the staff about the missing bag, their response was dismissive and unhelpful. We then asked to speak with the manager, who claimed to be the owner. Her manner and attitude were shockingly unprofessional. Instead of offering assistance or showing any empathy, she treated us with disdain and acted as if our concerns were irrelevant.
This kind of behavior is unacceptable for any business, especially one that charges such high prices. The lack of concern for customer satisfaction and the apparent disregard for our predicament were both infuriating and disappointing.
I strongly advise against visiting Assal Care. Their unprofessional and rude staff, coupled with overpriced services, make for a terrible experience. Save your time, money, and peace of mind – look elsewhere for your needs.
Nisreen El-Kaloush
Best tasting patisserie ever! Lovely serve and freshly baked in house. Highly recommended
Un Known
We really enjoyed our stop at this beautiful little Café.
Shirini’s are here very authentic and the self made saffron black tee makes the taste even better.
The owner is kind and we will come definitely next time!